'Now You See Me: Now You Don’t' Trailer Revealed Via $250K Lionsgate Magic Stunt in Times Square

Lionsgate orchestrated a stunning promotional event in Times Square today, surprising New Yorkers and national fans by distributing $250,000 in digital payments. This coincided with the trailer launch for Now You See Me: Now You Don’t. A large digital billboard initially displayed “NOW YOU SEE ME,” a countdown, and a phone number, urging people to text or call.

Upon the countdown's completion, the sign flipped to “NOW YOU DON’T.” Participants then received a text message revealing the new trailer along with unexpected cash prizes, attributed to The Horsemen. Adding to the spectacle, new cast members Ariana Greenblatt, Justice Smith, and Dominic Sessa attended, helping stage the visual "heist." The stunt successfully embodied the magical, mischievous spirit characteristic of the franchise.