For the first time in the history of CinemaCon, the Colosseum at Caesars Palace will be renamed the “Dolby Colosseum” during the convention’s April 13-16 run.
Dolby Laboratories, a leader in immersive entertainment technology, signed a naming rights agreement for this year’s event. The company has been a sponsor of the convention since its launch in 2011 and continues its partnership with Cinema United, which hosts the annual gathering.
The Dolby Colosseum will feature Dolby Atmos sound and Dolby Vision laser projection, both designed to enhance the theatrical experience.
“We are excited about the next step in our invaluable partnership with Dolby Laboratories,” said Michael O’Leary, president and CEO of Cinema United. “State-of-the-art technology is a cornerstone of the theatrical experience, and renaming CinemaCon’s iconic main venue for this global leader is a natural choice.”
O’Leary added that Dolby’s contributions to innovation in movie theaters make the branding a fitting addition to what he described as “the world’s premier celebration of going to the movies.”
Jed Harmsen, head of cinema and group entertainment at Dolby Laboratories, said the convention has long served as a platform to showcase the company’s technologies.
“This year, we are excited to elevate our dedication to bringing a new level of truly immersive entertainment to moviegoers everywhere,” Harmsen said. “The Dolby Colosseum will serve as the home for studio presentations during CinemaCon.”
Dolby has supported main stage presentations at the venue for more than a decade, providing advanced audio and visual systems. Several presentations during the convention will be delivered using Dolby Vision and Dolby Atmos technologies. The company is also the official sponsor of the CinemaCon mobile app.
CinemaCon, held annually in Las Vegas, is the official convention of Cinema United and serves as a global showcase for theatrical exhibition and industry innovation.